A killer sales letter accomplishes seven specific objectives; besides, of course, selling your product. An effective sales tool, the sales letter, has a predominant purpose of actually earning you cash without any hands-on sales activity.

1. Confirms your authority as an expert in a chosen niche market. Because you have already established your position as an expert in a given niche through article marketing and information media, there will be many optimal links to which you can refer throughout your sales letter confirming your authority.

2. Compels your buyer to click the link that actually purchases your product. A sense of urgency and desire created by your ad-copy, link marketing, and articles convinces your reader that they need your product. The sales letter creates a gripping eagerness to purchase the product.

3. Unbiased third party appeal generates confidence in your product, because it isn