With only 5% of consumers taking the iniative to download a mobile phone game, the task set aside for the mobile gaming industry is a tough one. Lack of appropriate marketing of this genre is responsible for its sluggish growth. A widespread awareness about mobile games could really give it the boost it deserves.

With mobile phones being used increasingly for all day-to-day activities be it for staying in touch, chatting with friends, or in case of an emergency, nobody can turn away from its advantages.

It has been observed that more people are using their mobile phones for making and receiving calls and messaging rather than downloading and playing games.

However, reports say that the mobile entertainment industry is expected to make a good progress by 2010. If this is so, then a remarkable amount of growth is expected in this domain.

The problem lies in the fact that very few people are paying to download for mobile games at present. Also, mobile games are not adequately marketed by the people, which if done could promote them.

In the US, mobile games are being advertised on television but nothing of that sort is happening in the UK.

Mobile companies don