First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.

When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!

You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.

So how do you do this?

First you need a catchy headline/subject line!

Take yourself out of the