Global Advertising At Affordable Prices

Gone are the days of moving flash text and images, the new age of on-line websites has just begun. TV quality website commercials or 'web-mercials' are rapidly transforming on-line advertising. As high end production companies launch affordable instant bespoke commercials...

Webmercials (also known as infomercials) are the next generation of online advertising. Now even small and medium sized businesses can broadcast online messages and delivery a television-like experience without the high cost of production and television.

With targeted buyers already visiting your websites, it's like strategically placing live television directly in front of them. Few other marketing mediums can offer such a high impact targeted marketing approach.

Small and medium sized businesses can now produce superior quality commercials at a fraction of the price. This takes out the excessive cost of this high cost marketing option.

This is done by producing high broadcast quality commercial 'templates' that suit a given business industry. These templates are filmed by professional film crews using actors and effective soundtracks. Businesses can choose their templates online and bespoke them with their own contact details and chosen lines to be professionally voiced over.

Only Broadcast Quality Will Do, Don't Be Fooled

Make sure when you are buying a commercial from any company that they produce broadcast quality commercials and not cable quality.

Cable Quality commercials look cheap and are of poor quality.

Broadcast Quality has a high-end crystal clear premium look. They typically use professional voiceover talent, the latest background music and professional video footage. Just think about any commercial you have seen for a major company on TV. Typically these commercials can cost $10,000 and above as they are broadcast quality. But with leading edge template webmercial websites, you can have the same premium quality at 1/10th of that cost. For around $300-$1000 your company can experience the power of having a crystal clear, premium broadcast quality commercial in just a few easy steps.

Increase Customer Retention Rates

Many business spend small fortunes on website design. However they always seem to lack that little special extra that visitors look for. So what's the answer? Plug in a 'web-mercial' and take your website to another level.

How many visitors find your website on the internet but then click away and land on your competitor's site? After investing time, money and effort in driving visitors to your online marketing site the last thing you want is for them to leave just as quickly as they found you. You have to give them a compelling reason to stay long enough to get your message accross. What better way than a "web-mercial"? Web-mercials add that certain "X factor" that stops visitors in their tracks and prompts them to take action. Web-mercials grab your potential buyers attention before they loose interest. People remember 10% of what they read and 50% of what they hear and see together. Video is the most effective form of advertising. You are also building credibility as you visitors see that you have spared no expense to build effective online advertising. Major companies are flocking to this new technology because of its high success rate in keeping visitors at their site and its proven ability to convert skeptical visitors into enthusiastic buyers.

Standard Delivery Formats

Webmercials are normally delivered in multiple formats so businesses can deliver to their customer base online and offline. Below are some formats that seem to be the norm:

Windows Media Format for websites, CDROMs and E-business cards (included with in production cost) DVD format Quick time, also a popular for CDROMS Beta tape for TV stations

Production Does Not Get Easier Than This

Webmercial template websites make building your commercial as easy as ordering your online products at any online store. Just to give you an idea as to how simplified webmercial creation and purchasing can be, here's the steps we went through to test the process on a webmercial website (http://www.xlproductionstudios.co.uk).

You can create your TV commercial in a few easy steps:

Choose a professional commercial video template Choose a background audio track Add your company details into the commercial Have a professional voice over of your required promotional lines (multiple countries) Choose delivery format Choose web hosting with lead capture page (optional) Have your commercial put on to E-business cards

All done on-line in minutes...

Every Industry Will Be Catered For

Current categories for webmercial templates that we found were:

Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.

With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.

Using Your Webmercials Off-Line

So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer and being hit with your webmercial. Many small and medium sized businesses are enthusiastically taking advantage of this new technology to promote their businesses.

Studies have shown that people keep a CD business card up to three times longer than paper business cards and brochures!

So what's the point of handing out traditional business cards when you can hand out an E-business card with your commercial on it. Have you ever thrown away an electronic E-business card without viewing it properly first?

Webmercial websites offering E-business cards are revolutionizing the way companies handle their marketing and sales campaigns. These products are rapidly replacing traditional paper business cards and standing out as the business cards of the future!

Hosting your webmercials

Webmercials can be easily integrated into your websites by webmasters. Businesses without websites can have their webmercials hosted for them usually with some very useful extras.

A webmercial company, 'XL Production Studios' we approached not only hosted business commercials but provided complete lead capture systems for clients. This allows small businesses who do not even have a website to have a webmercial website ready to collect qualified leads.

Conclusion

Webmercial online template websites will allow small and medium sized businesses to advertise at the same level as larger competitors. It's affordable, easy and the return on investment can be incredible. As video streaming explodes globally with internet tv, video email and video webcasting already becoming the preferred medium of communication on the internet, there is no doubt that webmercials are the future of advertising on the net.

Salim Syed is the Director of Multimedia-Era a UK based multimedia company specialising in video streaming and multimedia for small and medium business promotions. http://www.multimedia-era.co.uk