Self Publisher PR Basics You Must Understand

To successfully replace all their other marketing efforts with image building and PR marketing, a self publisher needs to understand two very important truths about PR.

a) Good PR is Referral Marketing And Word Of Mouth

The whole objective of good PR is to get people talking and the word of mouth advertising happening. Unlike advertising that seeks to pass the message directly to the target audience PR world best as a tool that triggers off word of mouth. Human nature is such that people gossip about interesting things and controversial stuff. It is therefore absolutely important that a self publishers