Do you have your own USP? To stand out from the crowd, your business needs a unique selling point. Unless you have invented your own product, you will have competition. Depending on what your business offers for products or services, you must present the aspect of your business that makes what you bring the market that is Unique. When you develop your own unique selling point, the best place to start is with your competition.

Make it a priority to know your competition. Sit down and visit the most popular web sites of your competitors to make notes of what they promise their customers. From free shipping to lowest prices, your competition will bring their own unique selling proposition to your niche market.

Brainstorming for your own unique selling proposition

Create a two column worksheet. Start with a list of the different selling points that the competition is using to build their customer base and encourage repeat sales. Is your current business able to provide the same level of service? If not, remember that your unique selling point needs to be stronger to remain competitive in the same market.

Now, write down and compare what your business brings to the same niche market. Your brainstorming worksheet should end up with a list of what your competition offers on one side and what your business offers on the other. You will be see more clearly how your business compares to the competition. If other successful businesses within your niche market offers incentives that you don