Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). It is an essential tool for every business, association, and non-profit. However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.

Billions of dollars are spent each year on elaborate and expensive marketing campaigns. You probably know this from examining your own mailbox. However, much of this mail goes unopened. It is instantly tagged