So your business does its fair share of advertising, right? You run commercials on the radio and on TV. You post ads in the daily newspaper and in the weekly neighborhood tabloids. You have a quarter-page ad in the Yellow Pages and are listed in the Business section of the phone book. You have an Internet webpage and can be found on all the major search engines.

Granted, most small businesses cannot advertise in all these ways. Advertising normally requires a significant financial investment, and volume advertising is typically out of reach of the typical small business. But you probably are advertising in some manner.

Say you run a skin care product service. Perhaps your business