By choosing to use Zairmail to launch your direct mail campaigns you are already saving time and money. However, there are other steps mailers can take to get even more value for their direct marketing dollar.

1. CLEAN MAILING LISTS

Whether using a customer list or a list of prospective customers, it is important to make sure that addresses are accurate and deliverable. Accurate lists insure the highest possible delivery rate and speed delivery time. Mailing lists that are kept in electronic form can easily be updated for accuracy by scanning through manually or using an inexpensive off-the-shelf software. Incorporate these mail file hygiene practices:

Keep address records up to date. Promptly incorporate change-of-address information on customers for recent moves. Save returned mail and delete the records associated with these addresses. Use the USPS National Change of Address (NCOA) capability as needed.

Remember to remove duplicates. This is especially important when merging two or more lists from different sources. Maintain USPS postal standard addresses using postal geocodes, ZIP Codes, ZIP+4