When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

3 Keys to Postcard Success:
1. Get attention
2. Deliver fast results
3. Inexpensive so it can be repeated (often!)

These three ingredients are important for traditional postcards.

But used in conjunction with on-demand postcards, your results will accelerate many times over. Because a postcard doesn