If you want to know how you can inject a lot of attention-grabbing drama into all your sales letters...and make your copy all but impossible to ignore...then here's how the story-tellers did it thousands of years ago. And why you should use their tactics in your ads today.

Listen to this: To give your copy an immense sense of drama all you have to do is constantly give the "extremes" when painting a "before and after" picture of your product.

For example, let's say you're creating an ad to sell a way to quickly and easily gain muscle on your body. In this case -- and you can do this with almost anything you sell -- you'd give the extremes of a really skinny guy getting huge. Not the average guy getting huge. But the almost sickly, skinny guy.

In this case, you would describe the "before" person with words and phrases such as, "looked like a piece of chalk", "as skinny as an anorexic on meth", "those skeleton arms", "that caved-in chest", "the kind of guy the girls used to laugh at when he took his shirt off at the beach", etc.

One reason this works so well is because the guy reading it probably isn