Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization.

I was recently asked the following:

"These days, I've heard alot about one-way links being better than reciprocal and worth more in respect to pr rankings. If possible, could you please offer me some insight on reciprocal vs. one way links."

Here was my response:

"We certainly believe that one-way links are better than reciprocal links, but not to the extent that many others assume. You hear a lot of talk about reciprocal links being dead and for a while we believed this is the direction the search engines were going, but the more research we did the more we believe this NOT the case.

"The factors that we look at as being the most important are link relevance and quality. If these issues are in line then it