The size of the trade show display industry is impressive and it is growing. According to Trade Show Exhibitors Association (TSEA), 51 million people attended trade shows last year in the United States. There were more than 13,000 trade shows in the nation with 1.2 million companies exhibiting. This is a testimony to the tremendous value in networking and being able to touch and demonstrate new products. Trade shows connect buyer to seller and people to people in a way that virtual marketing can never achieve.

Here are five compelling reasons why trade show displays across the U.S. are successful:

1. Networking with the right people at the trade show. You get to see and be seen. You meet your clients and client prospects face