February's Atlantic Monthly includes a 10 page cover story about online dating. The piece focused on how more sites are mimicking the eHarmony personality test method to match members and working with experts/researchers from academia. PerfectMatch has Dr. Pepper Schwartz from University of Washington, eHarmony hired Galin Buckwalter from University of Southern California, and Chemistry.com (Match.com's new site) has Dr. Helen Fischer from Rutgers University.

Personality Tests are the Newest Answer for Finding Love

Each researcher, whether from a psychological or sociological standpoint, explained how their personality test did a wonderful job of finding the compatibility factors to improve results. Two used the famous Myer's Briggs Type Indicator as the basis for their work, while eHarmony's Dr. Neil Clark Warren came up with his own methodology.

Dramatic Flaw in Research

Yet, all of this research has at least one dramatic flaw that no one is discussing: Regardless of scientific theory, the process can only work if MEN ARE WILLING TO PARTICIPATE. From my own personal experience and as a professional dating coach, I have found that men are visual when it comes to dating, not cerebral.

Will Men Fill Out the Questionnaire?

So the question becomes