The following are nine steps to guide you in the trade show selection process.

1. Work with a tradeshow planning team or key personnel to decide who your target market is and what your objectives are.

2. Identify the tradeshows that appeal to your market and offer the greatest exposure for your message. Research the target market and your competitors to determine which tradeshows they frequently attend.

3. Time your trade show exhibit appearance to meet prospects at the beginning of their buying cycle