What Makes a Great Email?

As the owner and operator of a site that sells work from home leads and business opportunity leads, I get a lot of inquiries from my clients, wondering how they can improve their success when email marketing.

Of course, there is no single answer, since what works in one market may not work in another market.

There is, however, a set of guidelines that most people should follow when designing their email marketing campaigns.

So what makes a great email?

First, it should tell a story. Second, every email should contain some kind of offer. Finally, you must include a call to action.

First of all, people inherently love stories. They