Throughout any sales process advertising has taken place somewhere along the line to convert a prospect into a customer. With the nearly instantaneous sales process of the internet, you need to be at the top of the advertising game or your prospects will go elsewhere quicker than the blink of an eye or click of a back button.

Advertising on the internet has become big business; Google alone has managed to take a multi-billion dollar stake in the Pay per Click or PPC Industry. However, if you are reading this article you already know that. The premise here is how to create good ad-copy and avoid costly mistakes within your PPC campaign, a checklist so to speak from keywords to tracking.

Pay-per-Click Keywords

The objective for this article is to bring down the overall cost per acquisition or CPA, also known as cost per action. The first thing to do would be to develop a very broad base of keywords or search terms related to your products or services you are offering. You can make use of online tools to research your keywords such as Overture