Everything is created from a thought, and it is designers that think the thought that becomes an object. Why are designers important, and who are the best out there?

How has IKEA managed the feat to make furniture that sells to 300 million people around the world? How come certain areas feel safer to walk than others? How come the modern Jet Ski is one of the most efficient sea rescue vehicles in existence?

The answer is the design. IKEA sells design driven products. The safe area was created with thought behind it. The Jet Ski has a unique function. Function is the foundation of all good design.

Consider Dr Guillotine