In its essentials, Selling is a craft, more than an art and, is based on sound principles. Understand and apply those principles diligently and, more often than not you will succeed in finding a buyer, offline or online.

1. Maintain a List. This list is populated by people who have evinced some interest in your wares at some time. Organise the list in the following order of precedence.

a. Hot prospects, people who you know are very interested and are just waiting for that final nudge from you, to convert from prospect to customer.

b. Medium prospects, people who you know are reasonably interested in your wares but will take a lot of working on to develop into clients.

c. Likely prospects, people who are but mildly interested and will need a huge amount of convincing to cross the line.

It should be evident from the above classification, where your energies are better spent.

2. Keep yourself up to date with the complete details of your product, its advantages and, disadvantages as well. A salesman anticipates and meets a need in the market. A prospective customer may either not be aware of your product or, may only be vaguely aware. It is to your benefit if you are able to match the customer