How often do you use stories to color your sales presentations?

Answer: Not enough!

I guarantee you would use them more if you knew how powerful they are in determining the outcome of the sale!

Telling stories is an effective and exciting way to deliver valuable information about your product or service. It also makes your prospect feel at ease with you, which means that they will not only enjoy speaking with you, but also enjoy buying from you.

The Makings of a Great Story

Your customer should be the focus of your story. Obviously the specific customer you