Sometimes you just need to buy mortgage leads. Maybe you're new to the business, recently relocated, your favorite niche dried up or you need a bump out of a slump. Whatever the reason for choosing this path, there are several things to consider when choosing the best mortgage leads company.

1. Does the mortgage leads company seem reputable?
If possible, find out how long the company has been in business and who the principals are. Check the contact info. Do they have a physical address or just a website with a somewhere-out-there cyberspace location? Do they have a toll-free number AND a standard phone number? If you can't contact this company in the real world, that could be a red flag. Beware offers by email or posted on forums that don't provide a company website address where you can get more information. I've actually seen outrageous offers on mortgage forums for free mortgage leads or cheap mortgage leads where the contact is an email address at hotmail and you pay them through paypal. Scary.

2. Where do the leads come from?
Find out how the company generates their leads. They can come from several areas