The Internet is growing at an exponential rate, resulting from greater masses attempting to earn an income from the Computer Revolution. It doesn't take long for a developer to realize the magnitude of increasing competition, when attempting to obtain more visitors. How much competition exists? The fact is, when this article was written, "Whois," reported 65,443,044 active Domains existed. Additionally, 446,308 Domains where, "on-hold," and 1,184,180 Domains where created by 18:00 EST (1). While this information does not illustrate direct competition for a given niche, it's apparent that any type of Website created will have modest rivalry.

The Business model of an Internet Website is relatively simple; increasing traffic means increasing revenue. However, with the growing number of Websites, it will become more difficult to obtain greater traffic. So how is traffic disbursed on the Internet? Traffic disbursement can be isolated to two primary sources: Search Engine Queries and Incoming links.

Search Engines have evolved greatly in the past few years. However, the principal is still the same. A Search Engine Spider travels through virtual space analyzing Webpages