AS a SEM Expert, I have personally seen many clients investing their huge sum in Search Engine Optimization and PPC campaigns. To my surprise, these companies survived hardly a year or two.

I was curious to know, why these clients have lost their businesses. So, I started studying their business and the campaigns they conducted to increase there businesses.

I started with personal interaction with these clients. I asked them, what was the reason for the business failure? And they told me only one thing