The use of telephone to sell a product or service is called as telemarketing. There are many companies, which provide this services to increase the sales. These companies get leads and from this list they call the prospective buyer to promote the products. The leads may be purchased from another company or taken from a telephone directory.

There are two types of telemarketing: One is inbound telemarketing and the other one is Outbound telemarketing.

Inbound: In inbound telemarketing the telemarketing companies get calls and they need to be answered, take down a sales order etc. Inbound calls are much easier than outbound calls, as you know the type of questions, which are asked, and the questions are related to the products you promote. The company itself does telemarketing or it may be outsourced to a third party. Most of the companies try to outsource their telemarketing to countries like India, to cut down their costs.

Outbound: In outbound telemarketing a person calls to promote or sell a product. They get leads and from these lists they call the person. Most of the companies use this way of direct marketing to promote products. Banks also telemarket their credits cards and promote many products.

Telemarketing has come of age and it is widely used through out the world. It is one of the cheapest and easiest ways of communication. Most of the companies do not have in-house staffs for telemarketing, they outsource to other companies who specialize in this. These companies are paid per hour, per call basis or per sale.

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