Talks about how to build internal desire to win and gives some examples
In my work with athletes, I have learned that there are many different levels of desire and types of motivation. Athletes are motivated for several reasons: (1) love of the game, (2) fun of competition, (3) to achieve personal goals, (4) To get trophies, (5) for acknowledgement, or (6) to gain the respect of people in my life just to mention a few.

Athletes that have the internal desire to compete and love their sport for intrinsic reasons are more likely to have a longer-term motivational level. Other athletes depend on external rewards for their motivation such as praise, trophies, or money. This type of athlete is more prone to have motivational ups and downs because when the reward is not present the athlete loses motivation temporarily. Everybody likes to be rewarded for their efforts and ability, but when the end product becomes more important than the fun of the process of performing, where is the fun in sports?

An athlete once said to me: