The New Rules for Public Relations

During the boom years, high-level public relations representation was highly sought after by companies of all sizes. When the economic downturn hit and executives toiled with last-straw strategies and tactics for identifying hidden profit opportunities, public relations professionals saw their share of pink slips. Now, as the economy continues to rebound, PR is once again in favor.

Many people do not realize that practices that maximize profitability during good economic times are the very same practices that help maximize profits or minimize losses during downturns. A strategic public relations campaign can strengthen a company