(Or Any Other Print Ad)

If you think that advertising in the Yellow Pages is not right for you, you may be right. But before you write off the Yellow Pages, you should do a bit of research into how many responses your heading receives every year. You might be surprised. You might find a great opportunity that a lot of your competitors are missing out on.

If you DO advertise in the Yellow Pages, there are a few things you need to know. First of all, you should understand the nature of the beast, which may come as a surprise.

The Yellow Pages directories are a