Actually, you're a One, or you wouldn't be reading this. But what about your prospects, and what about your baby downlines' prospects? Please let me explain....
Have you ever stood in front of a room full of people and given a Business Opportunity Presentation for your network marketing business?
The very thought of speaking in public makes many people numb with fear. I was like that too in the beginning. Now, 15 years of MLM later, I love it!
Having a good closing statement at the end of your meeting can make all the difference in the world. I have given literally hundreds and hundreds of presentations over the years, from living rooms with 5 people to giant halls with thousands of people. I generally close the same way each time, with a specific purpose.
Sort the prospects into 3 categories.
Give them a 'Call To Action'
Here's the language I use. 'Ladies and Gentlemen, if you do not have a financial plan in place, and working well to get you where you want to go, you saw a great plan here this evening. Turn to the person who invited you, tell them if you are a 1, a 2, or a 3, and find out how you can get started together on the path towards financial freedom. Good night!'
And with that, the person in charge of the room hits the music, and all my distributors turn to their guests. If it has been a successful meeting, all you can hear is buzzing and people saying a number. What do the numbers represent? Earlier in the meeting I would explain the categories.
1) You still have a dream that's unfulfilled. The thought of working for yourself and adding a second stream of income to your family is appealing.
2) The products look interesting. You want the very best for people you love and care about.
3) Thanks but no thanks. I can't see anything here for myself and the people I care about. Thanks for coming out. What is our goal? Sort, sift and select. Never argue, debate or struggle. Are you a 1, 2, or 3? Let them tell you. If they are a 3, thank them and send them on their way. Ask permission to follow-up in 3-6 months to see if anything changes. If they're a 2, give them a product literature package, and make an appointment to follow-up.
If they're a 1, smile, shake their hand and say, 'Welcome aboard! I was a 1 too.' Get them into a Fast Start Training and take the assumptive attitude that they are in. Meet them at their needs, and help them to get started properly.
Professional network marketing is never about convincing. It is about showing people a way to add an additional stream of leveraged income to their lives with a very small investment, very low overhead, and very flexible hours. Your role as a professional when doing a meeting for your organization is to assist them in sorting their prospects into 3 categories. Having a planned closing statement will help you to accomplish that.
David Ledoux has been involved in the network marketing industry for 15 years. He is an author, speaker and million dollar earner. To discover more jealously-guarded secrets of making $100,000.00 or more every year through MLM check out his new book, The Ultimate MLM Blueprint for Massive Success. The book and a FREE MLM Training ezine are available online at http://www.ilovemlm.com