What is a Blog? In simple terms, a Blog is a website journal. Blogging has been around for many years, but has recently seen a huge surge in popularity. The main reason I see in the new trend of Blog marketing is the ease of use and the plethora of free services available to host and maintain your Blog.

Blog Marketing has become the newest trend in terms of Internet Marketing. What most people don't realize is that creating a Blog is completely free and with a lot of the services out there it doesn't take a technical genius to figure out how to create a blog and maintain it. I recommend Google's Blogger.com due to the easy setup and fast ranking on Google's search engine. The way that you benefit from your Blog is by having people visit the Blog and in turn they will go to your actual website which should be based on the same subject. Another form of Real Estate marketing via a Blog is to actually place your listings on your Blog with photos. This would be an easy extra you could offer your customers.

Why do Blogs work so well? Not all Blog services work like Blogger, the Blogger service was purchased by Google, which as of 2006 is the largest and most widely used search engine in the world. Due to the fact that Blogger is owned by Google, it seems to really help with getting your Blog seen by the masses and showing up much faster in search engines. Traditional methods of getting your information seen via a website could take months, doing a quality Blog can get you to the top in weeks if not days depending on the subject matter and popularity. Next I'm going to go over in detail how to make your Blog work for you.

Naming your Blog is a very important piece of the puzzle. When I create a new Blog I always make sure to use the term