At the turn of the 21st Century, there was an explosion in information and the way it was delivered. Advertising firms, marketing organizations and businesses of every type across the globe needed to adjust their thinking and strategies moving forward. The Internet was changing the way everyone exchanged information and did business everyday, and it was really starting to show (this time).

Winning companies were sprouting up all over, profits were being made, conversion was key, spam was out, traffic was on the increase and so were online sales. There was a belief that anyone could be successful online, your company size and wallet did not determine your placement or success online. Just show up in the first two pages of Yahoo!