Network Marketing Recruiting - The 'Long Tail' Theory

If YOU don't understand "The Long Tail" of network marketing recruiting, your chance of success is pretty small.

Thousands, tens of thousands, hundreds of thousands ... probably millions of people have quit network marketing, totally frustrated, thinking they failed.

The truth is, they just worked the wrong theory.

The Long Tail is a different way of looking at MLM. In the heavy hitters' business model, you buy leads, call the leads, 98% don't join, it's over, burn 'em off, next, next, next. And the 2% who do join you get disillusioned by no income in the first 6 weeks, so they're off to some other pie-in-the-sky bizop.

versus ... in the Long Tail model, you offer people a valuable freebie in exchange for their contact information. Then you call them up, you talk, you find out what they want & need, you offer them help, you build