Pay More Attention To Positive Feedback!

I just had an interesting experience as I scrolled through the evaluations that have been assigned to my articles at an ezine site.

I blurred my way through the fives and fours, which are the most positive, and slowed down and paid more attention to the ones through threes, the more negative ones.

Why am I more interested in the sour than the sweet?

And am I unique in this tendency, or do most of us respond in pretty much the same way?

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