Often either a lack of funding or exponential growth and poor planning is cited for business failure.

However, since a home based internet business can be started on a shoestring budget and fast growth can easily be accommodated (usually) and welcomed there is more to why online businesses generally fail.

The idea of being your own boss, working from home, not having to answer to anyone and working the hours you want are some of the benefits that generally attract people to starting their own home online businesses.

However, whilst many home internet businesses generate significant incomes, on the whole most of them never get off the ground.

You may ask why would someone go the trouble of setting up an online business and give up on it when it is common knowledge that these types of businesses can provide financial freedom and a significantly better than average lifestyle.

Well, whilst there are many factors for instance website, product, target market, inter alia, that all effect the success of an online business, if one of the following 3 criteria is not in existence the online business is sure to fail.

1. Desire and Action

Sure everyone has the desire to make money, but what happens to that desire when things don