Pay-Per-Click search engines are now the rage on the internet. Never before in the history of internet marketing can you instantly drive hundreds or thousands of targeted visitors to your website at several cents per visitor. In this article, I would like to focus on the strategies for Google Adwords specifically, and not for other PPC search engines like Overture. This is due to the multiple advantages that Google Adwords bring to smart marketers on a budget, as compared to the deep-pocketed marketers that dominate Overture.

Before I proceed to the strategies for effective advertising, I would first outline several important benefits of Google Adwords first.

The first major advantage is the instantaneous response of Google Ads to your campaign adjustments. Simply make a change in your keyword, or your bid price, and you will see the results on Google several minutes later. You do not have to wait several days for your ads to get modified or go