What Is An Ad Tracker?

You place a classified ad with a link to your site in an e-zine. the ad tracker tells you the response from that ad, i.e.the number of people who clicked through your site from that ad.

Why You Need To Track Your Ad?

Businesses who track their advertising are able to tell how well a particular ad was received which can help them to maximize their profits. Expert internet marketers will tell you that it is absolutely necessary to constantly experiment, change, tweak or test your ad. An ad tracker program make all these processes extremely easy. Ad tracker program shows you how much traffic is coming from where. It also shows you IP and time logs from each source, or you can know whether or not you are being cheated on traffic.

What Are The Different Things That You Can Check With An Ad Tracker Program?

An ad tracker can effectively check and display:

1) Basic visitor stat (user browser type, operating system, ip address, referring url etc)

2) Return visitors (i.e visitors who again visit your site). This visitors have special interest in the theme of your site.

3) What action visitors are taking (like clicking on links,downloading e-books etc)

4) Remote site tracking (what are your visitors doing in your affiliate site/sites)

5) Keyword search -- which keywords are people entering into engines to find your site?

and more....

How An Ad Tracker Works?

Setting up an ad tracker program is not difficult. You first need to setup an ad campaign. after that you need to go to your ad tracker control panel to view the stats. The ad tracker program will run at your own site, or if, you are using an external service it will run on a tracker site.

For setting up the ad campaign, you need to cloak your site with the ad tracker url. say your site is http://www.yoursite.com and your site code in your ad tracker program is xxxxx Then you will be given an ad tracker url like http://www.exampletrack.com/a.cgi?a476&xxxxx for your use.

If anybody clicks at your ad tracker URL, he will be redirected to your site. And as soon as he does click the ad tracker URL, his stats are automatically inserted in the control panel of your ad tracker program which you can view by logging in to your ad tracker program account.

Where You Can Place Your Ad tracking URL?

classifieds

e-books

article submission directories/e-zine directories

auctions

discussion lists and discussion boards

paid per click search engines

Pop Up Ads

Reciprocal links

signature files

etc............

Auto Responders Have Their Own Ad Tracking Program One of the big benefits of using auto responders is that they all have their own ad tracking facilities.

What Can Be Your Next Steps After Tracking The Ads?

Since you know which sources are producing and which ones are not, it is easy to identify which ones you should drop. The truth is, you will find that there are at least a few ads that are not making the results. Drop the ones that don't do well, and cut your ad budget but not your profits! After you have dropped the poor producers, you can spend more with those bringing in the best results. If you can spend one dollar to make three dollars, so why not increase the amount of times you do ad tracking?

Shouvik Mazumder is an active internet marketer for some time and has been busy keeping testing different marketing procedures. SFI Affiliate Program