The Internet is bridging the gap between between today and tomorrow with it's rapid acceptance as an universal platform for conducting business. It is responsible for allowing businesses to cross geographical barriers and making the world a much smaller place.

Business Opportunities abound on the net and an understanding of the essence of e-business can mean the difference between e-success and e-failure. The e-business equation can be formulated as:

((N+P+W+E+L+Tr)+T+R+K+M+O)) = E-Business Success

Now, let's take the mystery out of e-business. Experienced and successful internet marketers will quickly realise that all the success they have had is engulfed in these variables. The key to e-business is "Niche Research" (N) followed by "Product Selection" (P). Niche Research involves identifying the target market for doing business and Product Selection is geared towards the selection of an offering for that target market. Product Selection could mean one's own product, a private label rights (PLR) product converted as one's own product, a product from an affiliate program or a product with re-sale rights.

The third variable is "Website Setup" (W) which involves the domain registration, obtaining hosting space and defining the contents and copy for the business website. "Ezine Creation" (E) is the prelude to "List Building" (L) and can go a long way in building the necessary relationship with your subscribers in your target market. The money is in the "list", they say and not without reason as your list is a database of subscribers tuned towards your target market segment.

The sixth variable is "Traffic Generation" (Tr) and it takes only common sense to realise that there can be no profits with no traffic.

These six variables make up the process and all it takes now is to integrate the process with the necessary collection of "Tools" (T), information on "Resources"(R), gathering of "Knowledge" (K) and inculcation of "Motivation" (M) to take e-success to a new level and the way one integrates the first six variables with the last four will separate the men from the boys.

The "Other Variables" (O) is the human factor which determines the extent of e-success between different internet entrepreneurs. The newbies in e-business should not forget that achievers in the e-business arena do not have "more internet" than the newbies themselves. It is just the way they integrate the variables along with the recognition of the fact that action and not in-action leads to de-mystifying the mystery of e-business success. Business opportunities and online profits are not as far off as one thinks provided the variables governing it are understood and implemented.

Jayadeep Rath is the founder of http://www.My-Business-Opportunity.com and also runs a manual traffic exchange by the name of http://www.EatSleepTraffic.com He has a newsletter to share various resources, opportunities and strategies relating to E-Business with subscribers at http://www.My-Business-Opportunity.com

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