Men and Women are the Opposite Sex - Why? Because They are Opposite (Marketing Rule)

Yesterday I saw this ad in a magazine

Ladies these shoes would make you a football star. Check out latest foot ware at our store. 20% discount for first 30 customers.

What a nonsense? How many women are actually interested in football? Few! No. The answer is very few. Would any woman buy shoes just because it will make her football star? I don