Some Tips For Exchanging Links

Search engine Google looks for determining the rank of any site on:

1) Content of the site

2) Link popularity of the site (i.e. the no. of inbound links to that site)

Exchanging links with other sites is a great way to generate traffic to your website. Links done properly will repay the effort and not be subject to the whims of the search engines. No more need to be concerned unduly about SE algorithm changes.

What Does It Mean By Exchanging Links With Other Site?

You find a site that has similar content like your site. Then you can ask that site owner to put your site link in his site. In exchange you put his site link in your site.

Why Have A Links Page In Your Site?

A links page should give your visitors a choice of quality information and resources, not just a web page to improve your search engine rankings. Quality information on a links page is the best long-term strategy to improve search engine ranking.

Search engines are becoming very sophisticated and realise that many sites are putting up links merely to improve their rankings.Therefore always exchange links with web sites that are connected with theme of your site.

How Do You Find Link Exchange Partners?

One way is to go to the search engines and look for sites that are compatible with your own. Send the webmaster an email requesting a link or phone him or her personally.

An easier way is to register with the free link exchange program which will give you quality links and save you a lot of time. the following is a link exchange: http://www.linkmarket.net/

How Can I Tell The Web Site I Want To Exchange With Has Any Traffic?

Check the traffic ranking with Alexa (www.alexa.com). This will give you a good idea of its popularity. Also check its page rank with Google. If a web site has a page rank of 4, it is more popular than one with a page rank of 20. Try to exchange links with sites that have more traffic but you must be realistic also.

How Do I Show Other Links On My Web Site?

You can put your links anywhere on your web site, provided you do not have a large page with links to all kinds of sites. Remember, keep your links relevant to the content of your site (i.e. link to those sites that matches contents of your site).

If you have only a few links, the best way is to have a list with the title of the web site and a short description of its content. Large numbers of links are not recommended as it looks a bit tacky.

Exchanging links can be worth the time and effort if done properly. The golden rule is only exchange links with other web sites that have content related to yours.

Shall I Consider PR of Site While Exchanging Link?

You don't need high PR (page rank) to be a high ranking site. You don't need high PR to have quality content. If you're going to link to content, link to it because it's good and because your users will find it helpful. If you're going to exchange links, a quality site (even with low PR) can in some instances give you a lot more traffic than you think.

some guidelines to follow here:

1)Low PR+good quality+relevant content = Consider linking.

2)Medium PR+bad quality+no relevant content = Do not link

3)Low PR+bad quality+no relevant content = Do not link.

4)High PR+bad quality+no relevant content = Do not link.

5)Medium PR+good quality+relevant content = Consider linking

Linking to a high PR site just because it has high PR will not help you. Linking to a highly relevant site (i.e. site having similar content) because it's highly relevant is what will help you.

What are Link exchanges??

These are sites where you can submit your site in its directory to exchange links with other sites. You can see the directory to view related sites. Following is a link exchange: http://www.linkmarket.net/

Following are some of the legitimate strategies while exchanging link:

Method 1 - Link Backtracking

Visit a site that is similar in topic to your site.Go to Google.com and type "link:www.nameofyoursite.com". Click on every link, opening each one in a new window. Close all the pages with Page Rank less than 5(they are not worth bothering with).

This process takes you straight to the links page of a number of reasonable sites. ...and because they link to other sites, they will probably link to you too!

Method 2 - Using ADD URL Feature

Once you have done lots of backtracking, you can move onto an easier (but less nutritious) source of links. Do a search for these phrases - "add url" "submit url" "add a site" "submit a site" "add a link" "link exchange".

This should provide you with a big list of pages that have a simple link exchange feature. (Though most will be over-populated link site or banner farm sites). Use their "Add URL" feature, and submit your site.

Method 3 - The Link Exchange Box

This is the best way to get links. Just let add other site owner add their sites to your site.It's unbelievably easy.

Method 4 - Using Abnormalities in sites

Do a search on Google for a short term that is relevant to your site. Major corporations and well-known websites will probably fill up the top twenty positions on the list. Keep going down the list, until you find a site with a long address. (Any site with a long address is probably not a major site, or is a sub page of a larger site). If the site has Page Rank 7 or higher, but doesn't look like it's a major site, search at google with "link:thissite.com" and find the number of back links it has.If the site has several hundred, or thousands of back links,then without wasting your time, go for another site.

If the site has very few back links, there must be one very interesting back link in there somewhere. Find it, and see if the place will give you a link too.

Shouvik Mazumder is an active internet marketer for some time and has been busy keeping testing different marketing procedures. SFI Affiliate Program