One of my secret weapons for getting a C-Level sales appointment is to use a little imagination, creative writing and a digital camera. The idea started with an April Fools joke and has become a powerful sales tool. It works for getting appointments with hard to reach C-Level Prospects.

The concept is so simple and easy, that anyone can do it with a digital photo image and some creative writing. Here is how it works. Take a photo of a business or person you want to do business with. Sometimes you can capture these images at your desk directly from a website. Look for images that will personalize a news article which the April Fools theme allows you to use.

Fabricate a news article that laces in your benefits of working with their company or organization. Make bold statements in the copy. Use a catchy and bold fabricated headline with your prospects name as the heading of your news. I have used