Obtaining Traffic

To convert traffic to sales or actions, first you have to obtain traffic to your website. This can be accomplished in various ways. You can provide top-quality content that is search engine optimized and places you high in the search engine results rankings allowing people to locate your website easily. You can use Google Adwords to obtain traffic. There are tons of traffic generating tools available on the Internet today.

You can even buy traffic, although purchasing traffic is the least effective means for traffic conversion. Sure, lots of people will land on your website, but these people are using pay-per-click reward systems and they usually will NOT convert to sales.

Quality content and Google Adwords and development of a large, targeted mailing list are the most effective means of obtaining targeted market traffic. After all, unless you get visitors to your website that have an interest in what you offer them, they will not convert to sales or action.

Factors Impacting Traffic Conversion

Once a visitor lands at your website, there are factors that will effect whether they remain on the site or move on quickly. Getting traffic to actually read your information or act on an advertisement on your website is determined by several factors: