Do you have a great idea for a product or service that you can sell over the Internet? Or have you already created your product and service and want to improve sales? Marketing your products and services on the Internet can be lucrative, if you utilize the proper marketing tools. What are these amazing marketing tools that will lead you to a successful financial future? Read on to find out.

First of all let's assume that you have created a website for your product or service. You should spend ample time designing, building, and fine tuning your website or websites. The website or bag of websites you create for your product or service should help you to stand out from the competition. Creating an effective website is a whole other issue in itself so we will assume that your company website or websites are top notch.

The amazing marketing tools you need to utilize deal with driving traffic to your website. Creating leads to your website is paramount because if you don't have any website visitors and sales conversions then your Internet business will most likely fail. You need to market your business to customers in an efficient manner which includes building a quality client list. Choose quality over quantity. Quality leads more often convert to sales then a gaggle of numerous ineffective sales leads.

The top five ways to direct traffic to your website include: email joint ventures, articles, traffic from search engines, advertising, and press releases. Let's take a look at each marketing tool in more detail.

1) Email joint ventures: Email joint ventures are when you partner up with another business. Working with a business that has a complementary product or service to yours can greatly increase your client list. Through the email joint venture you can combine your client lists which adds credibility to both businesses. Clients are more likely to trust you if they already trust the business that you have partnered with.

2) Articles: The purpose of articles is to not only inform potential customers about your product or service, but to provide a direct link to your website. Articles have proven to be very valuable at leading customers to your website. The key is to create a short bio and direct link to your website at the end of each article. This makes it simple for a customer to head to your website.

You can submit your articles to ezines and newsletters. Checkout ezinearticles.com to get you started. When you submit your articles this way it allows readers to copy and paste your article wherever they wish. The benefit is that you have created a viral marketing campaign as your article and website link is spread throughout the Internet with no extra effort on your part.

3) Traffic from Search Engines: Search engines include services such as Google and Overture/Yahoo Search. You can either find free of paid services that will create search engine traffic to your website. The best method is to opt for paid search engine traffic. The investment is worth it as pay-per-click services tend to convert to sales more often.

4) Advertising: Advertising can be employed in many situations. For example, you can become a