This is the toughest topic for me to write as I stand to be criticised by the graphic designers!

It is obvious that an attractive website would be better than a garish and poorly designed site. But then, how do we determine what is an attractive website? Is it beautiful graphics and colourful words that fly from left to right while making your head and eyes spin?

Or could it be interactive buttons that float around the site with rock music in the background?

Or could it be a very colourful site?

The answer is definitely no! What you need to do to attract visitors or potential customers is to have a simple website loaded with powerful content. That