How can you utilize packaging design trends to connect with the consumer?

1) Find out what package attributes appeal to the customer you are targeting. If it is a harried homemaker shopping for your product then convenience of use had better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.

2) Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. It