Branding Your Company From The Top Down

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically correct rhetoric yet the implementation of policies never seems to trickle down to those who are affected the most. The women employees know that policies, for the most part, are a joke and not taken seriously by the employer. There is a serious discrepancy in getting the "true" message to the right people. Here are some reasons why.

1) Lack of legitimate support for women at work

The Party Line: The company has developed a strong platform of supporting women in the workforce. The Reality: Women have not attained parity with in the organization.

The Solution: The company needs more than rhetoric. A legitimate plan of understanding the real issues and implementation of solutions needs to be devised.

Start by assembling a team that is representative of the women within the company. Collect a good balance between the most senior women executives (if there are any), those who are on a management track and women who are considered 9-5 employees (not serious career plans) yet are an integral component of the companies success.

This task force should address the following: What are the real issues that concern the women within the company? These issues should go beyond the obvious equal pay problems. Prioritize the list and understand that this is not a quick fix program. If the company has more than one location, representatives from different facilities should be included. This is not just a corporate headquarters problem.

The task force should also look outside the organization for examples of companies that have what are considered "best practices" in supporting women within the workforce. It