In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs.

While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Direct mail is one of the tools they've turned to.

This article will focus on two highly effective ways you can use direct mail to support your mortgage marketing program -- the seminar and the free report.

Technique #1