Even if your writing focus is in only one particular area, such as writing articles, every client has unique needs and expectations. Do not make the mistake of coming up with a "one size fits all" approach to customer service.

For example, one of my clients has tasked me to include three related "blurbs" to go with every submitted article. No longer than one hundred words a piece, the blurbs are meant to encourage readers to get more information, i.e. read the related article, contact a particular person, or to take some sort of desired action.

A second client requires that I include a