Successfully selling online is a continual challenge that is forever in need of a solid answer. You have your product or service (which, hopefully, you fully believe in, trust and use yourself, otherwise good luck instilling confidence into your customers), your delivery platform, your presentation platform, you're all set up and ready to go, now to market yourself.

But what about all those ads from big companies selling similar products, how can you compete with them? Well, are you so sure they are as big as you think? In the case of