No matter what niche you're in, you should write a benefits-focused sales letter. In this article you'll learn how this letter can improve your IT marketing.

Your high school English teacher probably told you that when you're writing a business letter, keep it nice and short and sweet. Put that advice away. (Your high school English teacher probably never sold anything besides his or her daughter's Girl Scout cookies!)

Long Sales Letters Should Be Used:

When you're looking to build urgency