Having created a wonderful website in order to sell your product, you now need the means to entice your visitors to actually buy. For this, you need two vital things. Firstly, you need to capture the names and email addresses of visitors to your website and, secondly, you need to be able to communicate with them. Make sure you have a mechanism in place for this before you start promoting anything online.

Research has shown that it takes 7 visits to your sites, or communications with, a potential customer before they will be tempted to buy something from you. Without the means to do this, you will have missed a golden opportunity to make money. Building up a mailing list is vital to your new business.

The essential tool required is an autoresponder. The autoresponder will capture names and email addresses from your website (the start of your mailing list) and then allow you to send targeted emails out to those people. It manages your database of potential customers. A section on the autoresponder can generate the HTML code for a sign-up form to place on your website, which then directs those visitors