Over the years many people have tried to crack the code of the casinos, in the hope that one day they can discover how to beat them at their own game. Unfortunately the odds always seem to favour the house, a fact which has spread through the Internet generation of online gaming. Some will win and some will lose, whilst all casinos are strictly regulated to make sure of no foul play, they still hold all of the cards even in a Java applet. But there is an old saying, 'if you can't beat 'em join 'em' and thanks to the affiliate marketing program, Internet users can and already are profiting from the huge successes of online gaming sites.

The affiliate program works by rewarding smaller sites with a revenue for supplying a larger site with valuable customers. In the case of the casino affiliate program, this reward comes in the shape of a percentage of a player's money generated for the site. This chunk of a players revenue is not just for a one of game or a couple of months either, it lasts for as long as the player remains on the site. Therefore as long as the casinos are profiting from them, so are the affiliates. This marketing strategy works supremely well for both sides of the divide. On the one hand an affiliate is able to generate revenue just by shipping out customers through the small banners and text links implanted into the site. Whilst the casino's on the other hand gain from innumerable new custom and all the financial ramifications that come with that.

With an affiliate earning up to 35% of a player's lifetime money, they can tap into and take away a little bit of the casinos bulging wealth. With the casino industry worth billions of dollars each year, it is certainly a profitable industry to be associated with, no matter which end you join from. Affiliates stand in line to pocket a percentage of the casinos revenue, without barely lifting a finger and best of all without risking a penny. With the affiliate program providing all new affiliates with advertising materials such as banners, all for free, there are no hidden start-up fees or charges to be incurred. Also unlike the casinos, affiliates can't lose money if a player goes on a winning run. The worst that can happen is that the affiliate will get a zero balance at the end of the month, whilst the casino foots the bill. But with thousands of affiliates working in unison, the casino barely minds a few spilt dollars, because they are constantly fed with new and potentially lucrative customers. In turn the affiliates are happy because they are getting a slice of the action, without any of the risk, making it a very pleasurable business partnership.

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